fancycup

Marketers usually send only one type of message to a strictly targeted list of recipients. But in reality, the email is seen by ten different types of audiences who read the message in ten different ways. Hence, it is important to create a message design which satisfies the needs of majority type of audience as possible, instead of creating a different message for each type of audience. Things get even more complicated when audience keep shifting. It can happen that the same recipient reads the message with a different perspective from edition to edition, depending on the time or mood constraints. This problem can be solved by understanding the major email audience. Then the design tactics can be designed and the potential of the email being read by everyone can be maximized. There are eight types of audiences: Identifiers, skimmers, readers, HTML readers, text reader, mobile, desk, and searchers. Identifiers have only one goal. They check from address and subject line to make decision